Tourists and residents alike enjoy visiting the glamorous St Julien Hotel & Spa—the    first world-class hotel to open in Boulder, Colorado since 1905. With dramatic views of the Flatirons, eco-friendly luxury accommodations and a jam-packed social calendar—from business meetings to samba night to afternoon tea—the St Julien has become a destination for people of all…

Women are savvy, emotional and loyal shoppers. It’s an advantage to know this when marketing products to women who are going to research before they buy, spend wisely, and not only stick with a product or company once they find something they love, but also recommend it to their friends. No one knows this better…

You cannot taste it or smell it online, but you can learn about it. When it comes to using social media to connect customers with food and beverage companies, GoodBelly has found what works best. “It’s the power of a fan’s word,” said Ariel Scott, Manager of Online Marketing and Consumer Communications for GoodBelly. “When…

Search engines becoming an anomaly?  We’ve broken down the most important factors: Be Trustworthy Nearly a quarter of your search engine ranking is based on the overall trust and authority of your website and domain name. If your site has original content, doesn’t appear “scammy” or “fly-by-night” and other people rely on your site as…

The warmth of summer can be an opportunity to market your business. As the sunny days bring more people outdoors, one business is capitalizing on this and promoting their Corporate Citizenship and green practices. In May 2011 Sage Hospitality of Denver, Colorado, announced a partnership with Denver B-cycle. B-cycle is a bike sharing program that…

Can outdoor music festivals become environmental? Some people might think that sitting on a patch of soft grass under the wide open summer sky is environmentally friendly by itself. The organizers of the first Eco Music Festival saw the opportunity to make a summer tradition a greener experience for concertgoers. Fourth of July weekend (June…

Find your bliss. It’s been said so many times (and practically become Oprah’s motto) that the words are almost meaningless. But when you meet someone like Judy Godec, founder of Venus & Vetiver, who has found her bliss, you cannot help but feel inspired. Follow your passion. That expression also can sound trite, yet that…

Like what you see? When you read these posts, you are experiencing the work of a content management team. Content such as this takes teamwork, experts in different fields coming together to create a product. To build a content management team takes first knowing who the audience for the content is and having a clear…

Office culture and educational models have a lot in common. It used to be that both were structured around sitting rather quietly on chairs behind desks, with few breaks, while work and studying were done. Now many schools have models such as Montessori that encourage self-directed learning where children are free to roam their classroom…

Just when it seems Twitter is simply a forum for banter about Charlie Sheen’s latest antics and other nonsense, the social media company and others like it become strategic players in disaster relief and other non-profit organization missions. With all eyeballs on the latest natural disaster news whether it appears on Facebook, Twitter or a…

We all hear about it in the news: iPhones and iPads are secretly tracking their users locations…or are they? Online retailers are tracking consumers every purchase. Post a comment on Facebook, then see an ad on your home page selling a product that matches the comment or a recent search. As the news stories spill…

A blog is an important way to communicate with your customers and should draw them in to learn more about you, your business and make sure that what you do matters to them. According to the Content Marketing Institute good blog content can generate sales because it “allows you to communicate to your audience who…

Irony is not dead. It is alive and well in the best of Social Media where people “connect” in a virtual world. And what works best in social media is the human touch. First, think about why are people logged into Facebook, Twitter and the like? It is simply because human beings are innately social…

When it came to cutting back on water use in Denver, people responded in part thanks to fines and restrictions but also to…good marketing. Denver Water rolled out the “Use Only What You Need” campaign to encourage everyone to use less water—a lot less. The ads have included memorable images of only a small portion…

In order to have a real impact when giving a seminar, roll up your sleeves and open the laptops. It is just like we tell children: learn by doing. No one ever learned to tie their own shoelaces simply by watching someone else tie shoelaces, or even watch someone on a screen tie shoelaces. Of…

As you lace-up your shoes and enter the race to marketing success, remember one crucial tip: don’t forget to tell your story. Every brand is built upon a simple — yet profound — set of facts, fables and follies that consumers WANT to understand. Living example: Sarah Kraft, Founder & Chief Strategist of Rhythm of…

All that goal-setting has finally paid off: you reached your goals! Now what? It happens to the best of businesses when the momentum slows and you find yourself running on flat ground. This is when it is time to up the ante and re-strategize. If you have been pushing a snowball up a hill to…

Don’t judge a book by it’s cover—or a website, for that matter. The fact is that there are some very attractive websites out there that are completely ineffective at selling anything. The reason these pretty sites sometimes don’t work is because page layout matters when it comes to consumers and their predictable patterns. In other…

Green is big business and now big business is green. This month we are highlighting two companies who have undertaken significant environmental campaigns to become leaders with their “Green Campaigns.” PETCO: It’s natural to want the best for your pet while also wanting to do what is best for the planet. With that in mind,…

When considering your marketing needs, there’s a very fine line between knowing if keeping positions in-house or outsourcing is best. And on this fine line are lots of questions: What’s the most financially-sound decision? Which will provide optimal productivity? Where does success lie? While we may not have all of the answers for your specific…

You live and learn — and that certainly is true when it comes to all of the give-aways and contests we’ve created and executed for our clients. We’d be pulling your leg if we said everything we’ve done has been worth it because that’s just not the case. However, through the process of trial and…

Although there are tons of really great writers in the world (and you most likely have one or two on-staff), including an expert’s voice in content used for marketing will strengthen a message, increase credibility, and further engage an audience. We consider the outreach to experts (no matter their industry) comparable to that of any…

Beep-beep-beep (alarm goes off); Feet hit the floor. Commence morning routine (shower, brush teeth, eat bowl of cereal) — don slippers. Walk into the office. It’s time for business. The team here at Rhythm of Life operates virtually (a fancy way of saying we work from home). I know, I know — you’re jealous. Those…

Before we dig in, it’s important that we explain the difference between marketing that directly reaches a consumer and marketing that supports sales strategies. There’s a lot to be said about consumer marketing, which builds brand loyalty and trust — but it’s important that we also address marketing that helps close deals, and converts sales…

We understand — you’re busy! Time is a precious commodity in most organizations. However, taking as little as one hour each week to facilitate a thoughtful, structured, well-focused team meeting is a huge time-saver and productivity booster in the long-run. Below, we’ll share with you our typical weekly meeting agenda — and don’t worry, we…

As social media continues to evolve at a (super) speedy rate, it’s becoming more difficult to know where exactly to turn for the best networking opportunities (there are soooo many options!). Although we find value in many social media platforms (well-established and emerging), we still consider the big three our best bet: Facebook, Twitter and…

We’re guessing that you’ve probably considered a company blog once or twice (or at least wondered if you should begin considering a company blog). But then comes the question: Why bother? It may seem time-consuming, resource-exhausting — or perhaps flat-out intimidating. Creating blog posts? Who the heck is going to write these so-called blog posts?…

A very important piece of the online marketing puzzle is creating strategic alliances with like-minded partners. We’ve already covered the relationship initiation process of your organic top 10 content partners — so now, we’ll show you how to use keywords to identify additional high-opportunity accomplices. We’ll also let you in on our social media marketing…

Sensational SEO is a skillful mix of art and science, so before you go spending the big bucks on grandiose solutions, it’s essential to understand the basic building blocks, and how keywords play into your rank. After all, your Web site isn’t really visible to search engines; your keywords are. And here-in lies the alchemy…

The right graphic designer holds the power to make your brand visually pop — to draw potential clients with loads of ‘oohs and aahs’ — from business cards and other print collateral to Website, blog and social media design. Here’s how to find (and manage) a graphic designer with good results. Play the dating game….

If you’ve been tuning into our blog lately, you already know that we build our strategy based on bicycles. So, it only makes sense that we construct our work flow based on tomatoes, right?! We’ll explain. When we orchestrate content marketing strategy as a team, we like to think that we’re scripting a production, from…

Are you looking to open a new retail store or franchise location, or to expand your business via online marketing? If the answer is “Yes,” you’re probably wondering where the hot spot is — and looking for ways to identify said hot spot. Once upon a time, one could simply ask current (or potential) customers…

Social media marketing is really exciting to some, and not so much (and sometimes even intimidating!) to others. We encourage you to take social media strategy with baby steps: one foot in front of the other — and assure you you’ll be running laps around your competitors in no time! Below, we’ve debunked some of…

In the emerging and ever-evolving world of Internet marketing, e-mail may be considered by some to be ‘old-fashioned,’ but statistics show that the majority of people use e-mail. And, when you consider that people spend eight or more hours weekly on e-mail at work and at home, and that many even have their e-mail accounts…

We’re storytellers, and always have been. I just reserved tickets for the 2011 National Storytelling Festival, which will take place in Jonesborough, Tenn., next October. This good, old-fashioned gathering of imaginative linguists is among the nation’s most captivating events, drawing audiences from around the world. As the Storytelling Festival goers well know, “… story breathes…

Why do we market? For results! Whether you have hit one out of the ballpark or just plain struck out, tracking and analyzing metrics is the best way to understand the return on investment of your Internet marketing efforts. We’ve learned first-hand that consistent and intelligent analysis of real-world results is the bottom line for…

Color. It seems like such a simple thing, but in all reality, it’s completely complex — the ability it has to reflect our personalities and influence our lives is really quite intriguing. Think of all the times we use color to define something throughout our lives. Many of us came into this world assigned a…

Most traditional marketing firms are focused on just that — marketing. But we know from experience that good marketing is only possible through compelling content, data-driven market research and efficient workflow. That’s why we like to say that we’re actually in the business of building bicycles — not marketing. (Keep in mind we’re Coloradoans. We…

My recently married husband and I just bought a new home. Our neighbors to the left are soon-to-be-married young professionals. Our neighbors to the right are married with two young children — both are working professionals. It’s clear we’ve positioned ourselves — though perhaps subconsciously — in a neighborhood of people who are very, very…