Building the Bicycle

Most traditional marketing firms are focused on just that — marketing. But we know from experience that good marketing is only possible through compelling content, data-driven market research and efficient workflow. That’s why we like to say that we’re actually in the business of building bicycles — not marketing.

(Keep in mind we’re Coloradoans. We like to be outside. We like to bike. Hence the metaphor.)

Why crawl when you can ride?

When our founder, Sarah Kraft, first enters a new client’s boardroom, she’s typically greeted by a group of flustered and discouraged (albeit determined) executives. They found Rhythm of Life Consulting through referral, having confided with their closest colleagues that they are completely baffled when it comes to online marketing (CEOs, after all, are supposed to know everything, right?).

Their previous Internet marketing team overspent and under delivered. They have a newly-designed Web site that is nowhere to be found on Google, and visitors are scarce.  They’ve done their homework and understand the value of SEO (otherwise known as pleasing Google), social media marketing, company blogs, and email marketing, but they unsure how exactly to achieve all of this in tandem (not to mention within a reasonable budget).

Thus, Sarah likes to say that her first task is helping companies understand how online marketing is like building —and then riding (or cruising on!) — a bicycle. Yes, we’re experts in SEO, content development and social media marketing. But more importantly, we’re experts in helping executives develop — and deliver — an online marketing strategy that will put them in the driver seat, help their organization gain traction, and take them places.

Get pedaling!

A bicycle has two wheels — the back wheel provides the traction and powers the bike, and the front wheel steers the bike. Content is our back bicycle wheel, and marketing is our front bicycle wheel.

Fresh content gives you a hot-out-of-the-oven message, and further expands your brand story, identity, and subsequently — loyalty. When we create a weekly blog, social media messages, and articles and contests for clients, we power the entire bicycle — we give it the juice required to move forward.

Once you’re juiced, then it’s time to turn on the marketing. Marketing steers your content — your core message — into the hands of target consumers. By building strategic partnerships, interacting in social media communities, and creating e-newsletters and various other collateral, we ride our bicycle straight into town (otherwise known as success!).

What’s the bicycle’s bottom line?

Marketing is not about execution — it’s about strategy. The bicycle allows us to stay focused on the big picture while seamlessly implementing or stellar strategy. It strengthens a client’s message, connects with and engages a client’s target audience — and best of all, saves everyone time and money.

Bonus: When we’re working indoors and the sun is shining, we can live vicariously through our occupational bicycle rides (until we hit the pavement Saturday morning!).

One Response to Building the Bicycle
  1. The Whole Tomato «
    December 13, 2010 | 10:09 am

    [...] If you’ve been tuning into our blog lately, you already know that we build our strategy based on bicycles. So, it only makes sense that we construct our work flow based on tomatoes, right?! We’ll [...]

    Reply
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